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With over 10 years experience
working with leading
brands in Sales Force Automation (SFA) and CRM system software, On Quota understand
the limitations and advantages of using systems to help manage
customer relationships. The FOXCRM
SaaS hosted
applications use On Quota’s
best practice Dolphin CRM business processes to ensure
maximum customer
facing team end user adoption. This uniqueness ensures that senior management make
business decisions based upon accurate data
that was entered.
Released in 2004 FOX CRM is a
second generation CRM which focuses on supporting
organizations in managing customer relationships
by
customer
focused Leading Key
Performance Indicators
(KPIs),
such as Customer Satisfaction levels as
well as Lagging
KPIs
such as $ order values.
This approach allows companies to integrate their existing
customer processes and associated
KPIs easily.
A team at On Quota including senior consultants,
sales professionals, marketing professionals and technical
experts have used their expertise to develop FOXCRM over a
period of 3 years. On Quota felt it was essential to build its
own CRM system offering for our clients as most other CRM
implementations have failed to deliver the potential that CRM
systems offer. Other CRM system providers fail to
deliver systems that take in to consideration the requirements
of integrating the organization’s CRM business processes and
supporting the challenges of people change management. On Quota’s
research identified most CRM systems are too complicated and
provide limited or no value to the end user who is
often required to
enter the same data
multiple times. The FOXCRM
approach gives feedback to the end
user to help them in their role. This
approach avoids
the CRM being perceived as
purely an administrative
system for senior management reports.
FOXCRM offers tools
dedicated for individual customer facing team
roles, these tools report on not only what happened (lagging KPIs
e.g. sales revenue, sales campaign times )
but what is going to happen (leading KPIs,
customer satisfaction, account penetration). FOXCRM really
supports customer facing professionals in identifying where they
have weaknesses in accounts, opportunities and contacts and so
gives a better perspective of what they need to do to win
business.
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